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【With the same tag:【brand community】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types

Gao Xue, Jiao Yuanyuan, Du Jun, et al

Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20220916.301

Foreign Economics & Management, Vol. 45, Issue 03, pp. 118 - 136

| F270

Does Interactive Behavior Certainly Create Value? The Effect of Customer Value Co-creation Interactive Behavior on Customer Value

Bu Qingjuan, Jin Yongsheng, Li Zhaohui

Virtual brand community is a typical platform of value co-creation,and interaction is a behavior trace of value co-creation. Customer is a kernel body of interaction. Then,in the virtual b...

First published at: Sep 20, 2016

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doi:10.16538/j.cnki.fem.2016.09.002

Foreign Economics & Management, Vol. 38, Issue 09, pp. 21 - 37

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