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【With the same author name:【钟科】 Found 5 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Temporal Landmarks and Their Effect: A Review and Prospects

Shang Ziqi, Zhang Jing, Zhong Ke

The role of time in the evolution of human civilization is of paramount importance. However, its intangible, dynamic, and abstract nature has led to a widespread challenge in accurately co...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20231123.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 89 - 105

| F270

How do Language Factors Influence Consumer Behavior?A Literature Review of Psycholinguistic Effects inMarketing Communications

Han Xueke, Zhong Ke, Li Xinyu

Language is one of the most important tools in marketing communications. How do various language factors affect consumer behavior? What is the mechanism behind these psycholinguistic effec...

First published at: Sep 01, 2019

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doi:10.16538/j.cnki.fem.2019.09.007

Foreign Economics & Management, Vol. 41, Issue 09, pp. 91 - 108

| F270

Does the City Gate on Fire Benefit the Fish in Pool? The Reverse Spillover Effect of Negative Exposure of Product Brands on Ingredient Brands

He Yun, Zhong Ke, Sun Chengcheng

The distinctive symbol and image connected with consumer mind created by manufacturers of parts contained in the finished products are known as ingredient brands. As a ingredient brand is ...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.001

Foreign Economics & Management, Vol. 39, Issue 11, pp. 3 - 13

| F270

Sensory Marketing:A Literature Review and Prospects

Zhong Ke, Wang Haizhong, Yang Chen

Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recen...

First published at: May 01, 2016

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doi:10.16538/j.cnki.fem.2016.05.006

Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85

Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing

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Foreign Economics & Management, Vol. 36, Issue 12, pp. 13 - 21

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