Articles with the same author name -- Department of Academic Journals, SUFE

| F270; F272

Love or Hate: Study on the Role of Brand Authenticity in M&A

Under the development concept of China’s own brand project, more and more companies are acquiring other brands to complete their brand image leapfrogging. However, in practice, many brand...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.jsufe.2020.05.004

Journal of Shanghai University of Finance and Economics, Vol. 22, Issue 05, pp. 49 - 63

| F270

Wanghong and Wanghong Economy: A Review Based on the Celebrity Theory

Sun jing, Wang Xinxin

Wanghong is a new-style celebrity and Wanghong economy is a new e-business model with the development of network. As Wanghong and Wanghong economy both are new phenomena of internet market...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.002

Foreign Economics & Management, Vol. 41, Issue 04, pp. 18 - 30

| F270

Objective Criteria or Subjective Evaluation: A Review of Consumer Experience Quality Measurement Research

Wang Xinxin, Li Zhen

Experience is consumers’ unique emotion formed during the interaction with products, scenes, computers, corporate employees or other consumers in a specific context. Experience quality is...

First published at: Jan 01, 2019

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doi:10.16538/j.cnki.fem.2019.01.010

Foreign Economics & Management, Vol. 41, Issue 01, pp. 127 - 140

| F270

A Literature Review of Open Collaboration for Production and Prospects

Zhang Jiajia, Wang Xinxin

Open collaboration for production relies on goal-oriented and yet loosely coordinated participants who have peer-to-peer interaction to create a product （or service） with economic value....

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.011

Foreign Economics & Management, Vol. 40, Issue 05, pp. 141 - 152

| F406.69

Influence of the Construction of Internet Business Platform Ecosystem on Customer Choice Modes

Li Zhen, Wang Xinxin

In the “Internet Plus” background, resources opening-up, sharing, complementariness and integration among enterprises have become a hot topic in the business platform research. Internet ...

First published at: Aug 01, 2016

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doi:10.16538/j.cnki.jsufe.2016.04.006

Journal of Shanghai University of Finance and Economics, Vol. 18, Issue 04, pp. 67 - 82

| F270

The Study of Customer Independent Value Creation: Review, Analysis and Prospects

Li Yao, Zhou Mi, Wang Xinxin

Value co-creation is one of the important contents in marketing research in recent years.With the development of consumption practice, value creation has broken through this traditional pa...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.03.006

Foreign Economics & Management, Vol. 38, Issue 03, pp. 73 - 85

互联网条件下顾客独立创造价值理论研究综述

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Foreign Economics & Management, Vol. 37, Issue 05, pp.

Brand Management in the Context of M&As like a Snake Which Tries to Swallow an Elephant:A Literature Review and Prospects

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Foreign Economics & Management, Vol. 37, Issue 02, pp. 51 - 58

The Lastest Development and Enlightenment of Luxury Brands Research

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Foreign Economics & Management, Vol. 37, Issue 01, pp. 21 - 31

A Review of Occurrence Background,Theoretical Framework and Research Development of Consumer Culture Theory

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Foreign Economics & Management, Vol. 36, Issue 01, pp. 29 - 37