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Brand Management in the Context of M&As like a Snake Which Tries to Swallow an Elephant:A Literature Review and Prospects
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Foreign Economics & Management Vol. 37, Issue 02, pp. 51 - 58 (2015)
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姚鹏, 王新新, 靳代平. Brand Management in the Context of M&As like a Snake Which Tries to Swallow an Elephant:A Literature Review and Prospects[J]. Foreign Economics & Management, 2015, 37(2): 51–58. 
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