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Same Author Name Articles
【With the same author name:【Zhou Yijin】 Found 3 articles】
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THEORETICAL FRONTIER
| F270
Algorithmic Imaginary in Human-Computer Interaction: A Review and Prospects
Huang Xiaoli
,
Zhou Yijin
Algorithmic imaginary refers to an individual’s awareness and emotions towards an algorithmic system, as well as its related folk theories and resulting algorithmic behaviors. The subject...
First published at: Jul 20, 2023
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(720.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230317.301
Foreign Economics & Management
, Vol. 45, Issue 07
, pp. 91 - 105
| F270
The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities
Zhou Yijin
,
Bai Meijiadai
Unlike the passive consumers depicted by the traditional theories of celebrity endorsement, nowadays it is the fan community that plays a crucial role especially in the process of new cele...
First published at: Jan 20, 2021
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(1346.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200723.301
Foreign Economics & Management
, Vol. 43, Issue 01
, pp. 3 - 22
营销
| F270
Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention
Zhou Yijin
,
Mao Shiman
,
Chen Xiaoyan
Many brands work on strengthening brand bonds and building interpersonal relationships with consumers via anthropomorphism. However, different characters of brand anthropomorphism attract ...
First published at: Feb 01, 2020
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(833.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20191112.001
Foreign Economics & Management
, Vol. 42, Issue 02
, pp. 43 - 58
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