配偶策略系统对消费行为的影响

陈瑞; 靳成雯; 张晏宁

doi:doi:10.16538/j.cnki.fem.20220611.301

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外国经济与管理

主编：李增泉

常务副主编：郑春荣

副主编：阴慧芳贺小刚刘建国

ISSN：1001-4950

刊号：31-1063/F

创刊于1979年，是面向国内外公开发行的管理类学术期刊。

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配偶策略系统对消费行为的影响

陈瑞, 靳成雯, 张晏宁

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外国经济与管理 2022 年第 44 卷第 09 期, 页码：70 - 85 DOI:10.16538/j.cnki.fem.20220611.301

出版日期：2022年9月20日

摘要

参考文献

摘要

浪漫关系或婚姻关系对人类而言是非常重要的人际关系，可以为个体提供情感和社会支持，对人类繁衍具有重要作用。近年来，学者们从进化心理学等相关视角，逐步揭示、深化和厘清了个体获取或维系配偶的策略及相关消费行为。通过文献梳理，首先本文通过构建配偶策略系统系统地总结了配偶策略与相关消费行为，配偶策略系统包括浪漫关系形成阶段的配偶选择策略、配偶吸引策略和配偶竞争策略，以及浪漫关系维系阶段的配偶维系策略，特定的配偶策略促使消费者采取特定的消费行为以达到相应的进化适应目的。其次，本文阐释了促发配偶策略系统的外部环境因素和个体因素，不同的外部环境因素和个体因素分别通过影响配偶选择、配偶吸引、配偶竞争和配偶维系等配偶策略来影响相关的消费行为。最后，本文认为未来的研究可以进一步丰富配偶策略系统与相应的消费表征，深入探究配偶策略系统的影响因素，并探究配偶策略系统如何影响与配偶获取或维系无关的消费行为。

关键词

配偶策略系统; 配偶选择; 配偶吸引; 配偶竞争; 配偶维系; 消费行为

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陈瑞, 靳成雯, 张晏宁. 配偶策略系统对消费行为的影响[J]. 外国经济与管理, 2022, 44(9): 70-85.

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2022年第09期