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7747近年来，随着互联网和大数据技术在商业中的广泛应用，消费者隐私以及隐私关注逐渐成为营销领域的一个研究热点，它指的是消费者对企业收集和使用其个人信息的行为的忧虑。目前，该主题的研究在国际上已经取得了较为丰富的成果，但是对相关成果的总结和梳理不足。而且，国内的相关研究成果较少。本文对国内外多个相关领域的文献进行了回顾和梳理，在界定消费者隐私关注概念的基础上，总结了消费者隐私关注的影响因素，分析了隐私关注对消费者行为产生的直接影响和调节作用，解释了这些影响的主要理论视角，最后指出了未来可能的研究方向。
消费者隐私关注研究述评与展望
摘要
参考文献
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引用本文
谢毅, 高充彦, 童泽林. 消费者隐私关注研究述评与展望[J]. 外国经济与管理, 2020, 42(6): 111-125.
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