Social Media in the Management Context: Basic Elements, Integration Framework and Research Prospects

Xu Shenghua, Tang Minqian

Foreign Economics & Management Vol. 39, Issue 08, pp. 102 - 114 (2017)  DOI:10.16538/j.cnki.fem.2017.08.008

Abstract

Since the early 21st century, social media develop rapidly and become an important engine of industrial extension, industry expansion and social upgrading. Most of the existing studies focus on practical case analysis based on applied practice, and less of them consider about content discussion based on theoretical review. The research results of integration framework focusing on social media and enterprise management are slightly thin. Using the SSCI database to search foreign literature on social media, and on the basis of clarifying concepts and a literature review, this paper discusses and constructs the integration framework including the basic elements of social media, enterprise management and operation mode, and enterprise media operation effects and their mutual relations. After summarizing the five research topics, it finds out the lack of research. Also combining with the corresponding subject content, it gives the research prospects about objects, methods and levels.

Keywords

social media; business management; integration framework; research prospect