Social Evaluation of Organizations：An Integrative Framework，Dynamic Analysis and Future Prospects

Wang Liping; Li Ying

doi:doi:10.16538/j.cnki.fem.2017.04.005

Abstract

The research of social evaluation of organizations is interested in how social public evaluates organizations, how social evaluation affects organizations as well as how organizations respond to social evaluation. Under the " audience rising” background, how to understand, cope with and manage social evaluation is becoming a fundamental issue for organizations to interact with external environment. This paper builds a 2×2 framework for understanding social evaluation of organizations based on the two dimensions, desirability and individuality, distinguishes the achievements of social evaluation from different schools such as reputation, position, star organizations, organizational deviance, identity, and stigma, sorts out the research status of different schools, then discusses possible route to dynamic transformation between different evaluation types, and finally points out five possible directions in future research of social evaluation of organizations. The analysis of integrated framework and transformation route provided by this paper integrates research results of different schools into the whole, reveals the relationship between social evaluation and possible transition, and has certain value to the clarification of the understanding of social evaluation of organizations, the integration & deepening of related research and the improvement of strategic level of organizations’ response to social evaluation.