消费者敌意研究脉络梳理及未来展望
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外国经济与管理 2014 年 第 36 卷第 06 期, 页码：51 - 59
摘要
参考文献
摘要
消费者敌意是指消费者对特定的国家或地区持有的反感或憎恶情绪,且这种反感或憎恶主要源于国家或地区之间曾经发生或正在发生的军事冲突、经济摩擦、外交纠纷等事件。在当前国际经济往来日益密切的背景下,消费者敌意作为影响消费者产品原产国评价和购买决策的重要因素,受到越来越多研究者的关注。本文围绕消费者敌意的概念界定、维度和测量、引致因素以及影响结果等问题,梳理了相关研究成果,并在此基础上提出了未来的研究方向。
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[5]Ettenson R and Klein J G.The fallout from French nuclear testing in the South Pacific:A longitudinal study of consumer boycotts[J].International Marketing Review,2005,22(2):199-224.
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[10]Jiménez N H and San Martín S.The role of country-of-origin,ethnocentrism and animosity in promoting consumer trust:The moderating role of familiarity[J].International Business Review,2010,19(1):34-45.
[11]Klein J G,Ettenson R and Morris M D.The animosity model of foreign product purchase:An empirical test in the People’s Republic of China[J].Journal of Marketing,1998,62(1):89-100.
[12]Klein J G and Ettenson R.Consumer animosity and consumer ethnocentrism:An analysis of unique antecedents[J].Journal of International Consumer Marketing,1999,11(4):5-24.
[13]Klein J G.Us versus them,or us versus everyone?Delineating consumer aversion to foreign goods[J].Journal of International Business Studies,2002,33(2):345-363.
[14]Lee R and Lee K T.The longitudinal effects of a two-dimensional consumer animosity[J].Journal of Consumer Marketing,2013,30(3):273-282.
[15]Leong S M,Cote J A,Ang S H,et al.Understanding consumer animosity in an international crisis:Nature,antecedents,and consequences[J].Journal of International Business Studies,2008,39(6):996-1009.
[16]Ma J,Wang S and Hao W.Does cultural similarity matter?Extending the animosity model from a new perspective[J].Journal of Consumer Marketing,2012,29(5):319-332.
[17]Maher A A and Mady S.Animosity,subjective norms,and anticipated emotions during an international crisis[J].International Marketing Review,2010,27(6):630-651.
[18]Mrad S B,Sheng S Y and Hart L K.Do rumblings lead to real action?A case of animosity and boycott in China[J].International Journal of China Marketing,2013,3(2):35-48.
[19]Nijssen E J and Douglas S P.Examining the animosity model in a country with a high level of foreign trade[J].International Journal of Research in Marketing,2004,21(1):23-38.
[20]Riefler P and Diamantopoulos A.Consumer animosity:A literature review and a reconsideration of its measurement[J].International Marketing Review,2007,24(1):87-119.
[21]Rose M,Rose G M and Shoham A.The impact of consumer animosity on attitudes towards foreign goods:A study of Jewish and Arab Israelis[J].Journal of Consumer Marketing,2009,26(5):330-339.
[22]Sharma S,Shimp T A and Shin J.Consumer ethnocentrism:A test of antecedents and moderators[J].Journal of the Academy of Marketing Science,1995,23(1):26-37.
[23]Shimp T A and Sharma S.Consumer ethnocentrism:Construction and validation of the CETSCALE[J].Journal of Marketing Research,1987,24(8):280-289.
[24]Shimp T A,Dunn T H and Klein J G.Remnants of the US Civil War and modern consumer behavior[J].Psychology&Marketing,2004,21(2):75-91.
[25]Shin M.The animosity model of foreign product purchase revisited:Does it work in Korea?[J].Journal of Empirical Generalisations in Marketing Science,2001,6(1):6-14.
[26]Shoham A,Davidow M,Klein J G,et al.Animosity on the home front:The Intifada in Israel and its impact on consumer behavior[J].Journal of International Marketing,2006,14(3):92-114.
[27]施卓敏,范莉洁,温琳琳.面子知觉对原产国品牌的内隐和外显态度的影响研究[J].营销科学学报,2011,7(3):25-41.
①施卓敏等(2011)在《营销科学学报》上发表的一篇关于原产国品牌的文章就使用了消费者仇恨的概念,而杨洋等(2012)以及袁胜军和宋亮(2013)则将consumer animosity译为消费者敌意。
①尽管严格来说消费者购买意愿属于心理认知层面的变量,但作为用来测量消费者购买行为的构念,这里将其视为源自敌意的行为反应。
[2]Averill J.Anger and aggression:An essay on emotion[M].New York:Springer-Verlag,1982.
[3]Bruning E R.Country of origin,national loyalty and product choice:The case of international air travel[J].International Marketing Review,1997,14(1):59-74.
[4]Chan T S,Chan K K and Leung L.How consumer ethnocentrism and animosity impair the economic recovery of emerging markets[J].Journal of Global Marketing,2010,23(3):208-225.
[5]Ettenson R and Klein J G.The fallout from French nuclear testing in the South Pacific:A longitudinal study of consumer boycotts[J].International Marketing Review,2005,22(2):199-224.
[6]Funk C A,Arthurs J D,Trevino L J,et al.Consumer animosity in the global value chain:The effect of international production shifts on willingness to purchase hybrid products[J].Journal of International Business Studies,2009,41(4):639-651.
[7]Hinck W,Cortes A and James K.An empirical investigation of the failure of Eastern German products in Western German markets[J].Journal for International Business and Entrepreneurship Development,2004,2(1):104-111.
[8]Hinck W.The role of domestic animosity in consumer choice:Empirical evidence from Germany[J].Journal of Euromarketing,2005,14(1-2):87-104.
[9]Ishii K.Nationalistic sentiments of Chinese consumers:The effects and determinants of animosity and consumer ethnocentrism[J].Journal of International Consumer Marketing,2009,21(4):299-308.
[10]Jiménez N H and San Martín S.The role of country-of-origin,ethnocentrism and animosity in promoting consumer trust:The moderating role of familiarity[J].International Business Review,2010,19(1):34-45.
[11]Klein J G,Ettenson R and Morris M D.The animosity model of foreign product purchase:An empirical test in the People’s Republic of China[J].Journal of Marketing,1998,62(1):89-100.
[12]Klein J G and Ettenson R.Consumer animosity and consumer ethnocentrism:An analysis of unique antecedents[J].Journal of International Consumer Marketing,1999,11(4):5-24.
[13]Klein J G.Us versus them,or us versus everyone?Delineating consumer aversion to foreign goods[J].Journal of International Business Studies,2002,33(2):345-363.
[14]Lee R and Lee K T.The longitudinal effects of a two-dimensional consumer animosity[J].Journal of Consumer Marketing,2013,30(3):273-282.
[15]Leong S M,Cote J A,Ang S H,et al.Understanding consumer animosity in an international crisis:Nature,antecedents,and consequences[J].Journal of International Business Studies,2008,39(6):996-1009.
[16]Ma J,Wang S and Hao W.Does cultural similarity matter?Extending the animosity model from a new perspective[J].Journal of Consumer Marketing,2012,29(5):319-332.
[17]Maher A A and Mady S.Animosity,subjective norms,and anticipated emotions during an international crisis[J].International Marketing Review,2010,27(6):630-651.
[18]Mrad S B,Sheng S Y and Hart L K.Do rumblings lead to real action?A case of animosity and boycott in China[J].International Journal of China Marketing,2013,3(2):35-48.
[19]Nijssen E J and Douglas S P.Examining the animosity model in a country with a high level of foreign trade[J].International Journal of Research in Marketing,2004,21(1):23-38.
[20]Riefler P and Diamantopoulos A.Consumer animosity:A literature review and a reconsideration of its measurement[J].International Marketing Review,2007,24(1):87-119.
[21]Rose M,Rose G M and Shoham A.The impact of consumer animosity on attitudes towards foreign goods:A study of Jewish and Arab Israelis[J].Journal of Consumer Marketing,2009,26(5):330-339.
[22]Sharma S,Shimp T A and Shin J.Consumer ethnocentrism:A test of antecedents and moderators[J].Journal of the Academy of Marketing Science,1995,23(1):26-37.
[23]Shimp T A and Sharma S.Consumer ethnocentrism:Construction and validation of the CETSCALE[J].Journal of Marketing Research,1987,24(8):280-289.
[24]Shimp T A,Dunn T H and Klein J G.Remnants of the US Civil War and modern consumer behavior[J].Psychology&Marketing,2004,21(2):75-91.
[25]Shin M.The animosity model of foreign product purchase revisited:Does it work in Korea?[J].Journal of Empirical Generalisations in Marketing Science,2001,6(1):6-14.
[26]Shoham A,Davidow M,Klein J G,et al.Animosity on the home front:The Intifada in Israel and its impact on consumer behavior[J].Journal of International Marketing,2006,14(3):92-114.
[27]施卓敏,范莉洁,温琳琳.面子知觉对原产国品牌的内隐和外显态度的影响研究[J].营销科学学报,2011,7(3):25-41.
①施卓敏等(2011)在《营销科学学报》上发表的一篇关于原产国品牌的文章就使用了消费者仇恨的概念,而杨洋等(2012)以及袁胜军和宋亮(2013)则将consumer animosity译为消费者敌意。
①尽管严格来说消费者购买意愿属于心理认知层面的变量,但作为用来测量消费者购买行为的构念,这里将其视为源自敌意的行为反应。
引用本文
郭功星, 周星, 涂红伟. 消费者敌意研究脉络梳理及未来展望[J]. 外国经济与管理, 2014, 36(6): 51–59.
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