吴波, 李东进. A Review of Brand Perception Researches Based on Stereotype Content Model[J]. Foreign Economics & Management, 2013, 35(3): 57–63.
/ Journals / Foreign Economics & Management
Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief
A Review of Brand Perception Researches Based on Stereotype Content Model
Foreign Economics & Management Vol. 35, Issue 03, pp. 57 - 63 (2013)
Abstract
References
Abstract
Keywords
Cite this article
Export Citations as:
For
ISSUE COVER
RELATED ARTICLES