基于刻板印象内容模型的品牌感知研究评介
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外国经济与管理 2013 年 第 35 卷第 03 期, 页码：57 - 63
摘要
参考文献
摘要
本文系统回顾了基于刻板印象内容模型的品牌感知相关研究,首先介绍了刻板印象内容模型的基本内容,并通过分析品牌社会感知相关研究论述了将刻板印象内容模型应用于品牌感知研究的合理性,然后评析了刻板印象内容模型在品牌感知研究中的应用,即品牌意图能动框架相关研究,最后指出了已有研究的不足和未来的研究重点。
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[2]Aaker J,et al.Nonprofits are seen as warm and for-profits as competent:Firm stereotypes matter[J].Journal of Consumer Research,2010,37(2):224-237.
[3]Aaker J,et al.Cultivating admiration in brands:Warmth,competence,and landing in the golden quadrant[J].Journal of Consumer Psychology,2012,22(2):191-194.
[4]Aggarwal P.The effects of brand relationship norms on con-sumer attitudes and behavior[J].Journal of Consumer Re-search,2004,31(1):87-101.
[5]Bartholomew K and Horowitz L M.Attachment styles among young adults:A test of a four-category model[J].Journal of Personality and Social Psychology,1991,61(2):226-244.
[6]Batra R,et al.Brand love[J].Journal of Marketing,2012,76(2):1-16.
[7]Bennett A M and Hill R P.The universality of warmth and competence:A response to brands as intentional agents[J].Journal of Consumer Psychology,2012,22(2):199-204.
[8]Blackston M.Observations:Building brand equity by managing the brand’s relationships[J].Journal of Advertising Research,1992,32(3):79-83.
[9]Chitturi R,et al.Delight by design:The role of hedonic ver-sus utilitarian benefits[J].Journal of Marketing,2008,72(3):48-63.
[10]Clark M S and Mills J.The difference between communal and exchange relationships:What it is and is not[J].Personality and Social Psychology Bulletin,1993,19(6):684-691.
[11]Cuddy A J C,et al.The BIAS Map:Behaviors from inter-group affect and stereotypes[J].Journal of Personality and Social Psychology,2007,92(4):631-648.
[12]Cuddy A J C,et al.Warmth and competence as universal di-mensions of social perception:The stereotype content model and the BIAS Map[J].Advances in Experimental Social Cog-nition,2008,40(1):61-147.
[13]Epley N,et al.On seeing human:A three-factor theory of anthropomorphism[J].Psychological Review,2007,114(4):864-886.
[14]Fiske S T,et al.A model of(often mixed)stereotype con-tent:Competence and warmth respectively follow from per-ceived status and competition[J].Journal of Personality andSocial Psychology,2002,82(6):878-902.
[15]Fournier S.Consumers and their brands:Developing relationship theory in consumer research[J].Journal of Consumer Research,1998,24(4):343-353.
[16]Fournier S and Alvarez C.Brands as relationship partners:Warmth,competence,and in-between[J].Journal of Con-sumer Psychology,2012,22(2):177-185.
[17]Harris L T and Fiske S T.Dehumanizing the lowest of the low:Neuroimaging responses to extreme out-groups[J].Psy-chological Science,2006,17(10):847-853.
[18]Keller K L and Lehmann D R.Brands and branding:Re-search findings and future priorities[J].Marketing Science,2006,25(6):740-759.
[19]Keller K L.Understanding the richness of brand relation-ships:Research dialogue on brands as intentional agents[J].Journal of Consumer Psychology,2012,22(2):186-190.
[20]Kervyn N,et al.Brands as intentional agents framework:How perceived intentions and ability can map brand percep-tion[J].Journal of Consumer Psychology,2012,22(2):166-176.
[21]Klein J G,et al.Why we boycott:Consumer motivations for boycott participation[J].Journal of Marketing,2004,68(3):92-109.
[22]Leach C W,et al.Group virtue:The importance of morality(vs.competence and sociability)in the positive evaluation of in-groups[J].Journal of Personality and Social Psychology,2007,93(2):234-249.
[23]Maheswaran D.Country of origin as stereotype:Effects of con-sumer expertise and attribute strength on product evaluations[J].Journal of Consumer Research,1994,21(2):354-365.
[24]Mayer R C,et al.An integrative model of organizational trust[J].Academy of Management Review,1995,20(3):709-734.
[25]Oliver R L.Whence consumer loyalty?[J].Journal of Mar-keting,1999,63(4):33-44.
[26]Roseman I J,et al.Phenomenology,behaviors,and goals differentiate discrete emotions[J].Journal of Personality and Social Psychology,1994,67(2):206-221.
[27]Schmitt B.The consumer psychology of brands[J].Journal of Consumer Psychology,2012,22(1):7-17.
[28]Sen S and Bhattacharya C B.Does doing good always lead to do-ing better?Consumer reactions to corporate social responsibility[J].Journal of Marketing Research,2001,38(2):225-243.
[29]Swaminathan V,et al.When brand personality matters:The moderating role of attachment styles[J].Journal of Con-sumer Research,2009,35(6):985-1002.
[30]Thomson M,et al.The ties that bind:Measuring the strength of consumers’emotional attachments to brands[J].Journal of Consumer Psychology,2005,15(1):77-91.
引用本文
吴波, 李东进. 基于刻板印象内容模型的品牌感知研究评介[J]. 外国经济与管理, 2013, 35(3): 57–63.
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