The Study on Business Models from the Cognitive Perspective:A Literature Review and Construction of Research Framework

Chi Kaoxun, Xue Hongbo, Yang Jun, Hu Wangbin

Foreign Economics & Management Vol. 38, Issue 05, pp. 3 - 17 (2016)  DOI:10.16538/j.cnki.fem.2016.05.001

Abstract

Business model research from the cognitive perspective is the objective reflection of individual subjective cognizance schema．With a analysis on the cognitive schema structure and its designing process,the study from the cognitive perspective,distinguishing from micro explanation logic form traditional research perspective,pushes business model research into deep field．This paper demonstrates the interpretive logic of business model research from the cognitive perspective and deconstructs the core concept of business model schema．Meanwhile,it focuses on two themes: business model design and business model innovation．By proposing a systematic commentary on former studies and building a concept framework of business models from the cognitive prospective, this paper aims at promoting and putting forward some suggestions on the development of business model research from the cognitive perspective．

Keywords

business model; schema; design; innovation