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Same Tag Articles
【With the same tag:【schema】 Found 2 articles】
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| F270
A Literature Review of Cuteness in Marketing
Xie Zhipeng
,
Wang Tao
,
Zhao Jing
Cute designs can be frequently found in products, brands and advertisements. Scholars have paid close attention to cuteness, and yet the existing literature scatters throughout sociology, ...
First published at: May 01, 2018
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(756.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.05.005
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 56 - 68
| F270
The Study on Business Models from the Cognitive Perspective:A Literature Review and Construction of Research Framework
Chi Kaoxun
,
Xue Hongbo
,
Yang Jun
, et al
Business model research from the cognitive perspective is the objective reflection of individual subjective cognizance schema.With a analysis on the cognitive schema structure and its des...
First published at: May 01, 2016
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(877.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2016.05.001
Foreign Economics & Management
, Vol. 38, Issue 05
, pp. 3 - 17
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