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【With the same tag:【schema】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

A Literature Review of Cuteness in Marketing

Xie Zhipeng, Wang Tao, Zhao Jing

Cute designs can be frequently found in products, brands and advertisements. Scholars have paid close attention to cuteness, and yet the existing literature scatters throughout sociology, ...

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.005

Foreign Economics & Management, Vol. 40, Issue 05, pp. 56 - 68

| F270

The Study on Business Models from the Cognitive Perspective:A Literature Review and Construction of Research Framework

Chi Kaoxun, Xue Hongbo, Yang Jun, et al

Business model research from the cognitive perspective is the objective reflection of individual subjective cognizance schema．With a analysis on the cognitive schema structure and its des...

First published at: May 01, 2016

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doi:10.16538/j.cnki.fem.2016.05.001

Foreign Economics & Management, Vol. 38, Issue 05, pp. 3 - 17

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