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4336消费者经常会产生已拥有资源少于所需要资源的主观感受，这种主观感受被称为资源稀缺。已有研究发现资源稀缺可产生双刃剑效应：一方面，可能会抑制个体对其他重要信息的关注，进而产生“管窥负担”；另一方面，也可能会使个体专注于使稀缺资源发挥最大价值，进而获得“专注红利”。通过文献梳理，本文首先综述了资源稀缺的定义、操纵方式及测量方式；其次，重点分消费前、消费中、消费后三个阶段总结了资源稀缺影响消费行为的双刃剑效应，并且开创性地从“开源”“节流”及“代偿”三条路径阐明了双刃剑效应产生的内在机制；接下来，从环境和个体两个层面梳理了资源稀缺影响消费行为的边界条件；最后，为消费者、商家及政策制定者提出了实践建议，并指明了未来的研究方向。
资源稀缺对消费行为的双刃剑效应：研究框架与展望
摘要
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引用本文
安薪如, 刘楠, 车敬上, 等. 资源稀缺对消费行为的双刃剑效应：研究框架与展望[J]. 外国经济与管理, 2021, 43(10): 103-119.
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