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4351创业企业独自构建数字生态越来越难，如何利用已有数字生态乘势而起是创业实践的热点议题。平台镶嵌战略是创业企业在已有的数字生态中镶嵌一个共生子平台，实现与已有生态互利共赢的一种成长战略。本文通过理论抽样创业企业“遥望网络”开展探索性案例研究，研究发现：创业企业可以作为互补者加入已有数字生态系统，通过实施平台镶嵌战略获得快速成长。平台镶嵌战略的实施包括“嵌入—自主—桥连”三个过程，其成长机理是平台网络效应与企业专有能力的交替和协同。“嵌入”是创业企业在已有生态中构建共生平台，导入生态用户，完成子平台搭建和激发网络效应的过程；“自主”是创业企业沉淀数据资源和提升用户粘性，借助生态资源培育和强化企业专有能力的过程；“桥连”则是创业企业拓展平台架构和开发多栖业务，通过连接多元生态，发挥网络效应与专有能力协同增强作用的过程。本文发展了创业企业作为数字生态互补者开展创业的理论，建立起数字生态背景下网络效应、资源能力与创业企业成长的过程模型，响应了对数字创业及其过程开展研究的呼吁。本研究有助于创业企业打破默认的服从平台主架构设计的认知枷锁，发挥数字生态中潜藏的巨大能动性空间。
数字生态中创业企业如何实施平台镶嵌战略？
摘要
参考文献
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引用本文
王节祥, 瞿庆云, 邱逸翔. 数字生态中创业企业如何实施平台镶嵌战略？[J]. 外国经济与管理, 2021, 43(9): 24-42.
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