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以产品结构分析法作为市场营销的管理手段
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Foreign Economics & Management Vol. 06, Issue Z1, pp. 28 - 30 (1984)
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汉斯·J·普莱特勒, 葛放. 以产品结构分析法作为市场营销的管理手段[J]. Foreign Economics & Management, 1984, 6(Z1): 28–30. 
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