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6801Superstition is always very ubiquitous in consumer behavior context. With the advent of information age, undiscerning consumers are more and more susceptible to the superstitious beliefs. Recently, consumer superstition attracts more and more attention from the academia. This paper critically reviews related research in the aspects of definition, classification, influencing factors, mechanisms, outcome variables and coping strategy and points out the directions in future research.
/ Journals / Foreign Economics & Management
Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief
A Literature Review of Consumer Superstition and Prospects
Foreign Economics & Management Vol. 38, Issue 10, pp. 117 - 128 (2016) DOI:10.16538/j.cnki.fem.2016.10.009
Abstract
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Abstract
Cite this article
Guo Yulang, Zhang Pan. A Literature Review of Consumer Superstition and Prospects[J]. Foreign Economics & Management, 2016, 38(10): 117–128.
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