6229 
7013迷信历来是消费情境中的普遍现象。随着信息时代的来临，缺乏足够辨别能力的消费者越来越容易被迷信信念所影响。近年来，消费者迷信也引起了学界的广泛关注。本文从消费者迷信的内涵、分类、影响因素和作用机制、结果变量以及应对策略几个方面批判性地梳理了国内外相关研究成果，并在此基础上指出了未来研究方向。
消费者迷信研究综述与展望
摘要
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引用本文
郭昱琅, 张攀. 消费者迷信研究综述与展望[J]. 外国经济与管理, 2016, 38(10): 117–128.
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