国外非营利组织市场导向研究综述
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外国经济与管理 2007 年 第 29 卷第 05 期, 页码：54 - 58
摘要
参考文献
摘要
本文评介了西方学者在非营利组织市场导向的内涵、特点以及前因和结果变量等方面所取得的研究成果,并扼要指出了西方学者的研究成果对我们的启示意义。
[1]Narver,J C,and Slater,S E.The effect of a market orientation on business profitability[J].Journal of Marketing,1990,54(10):20-35.
[2]Kohli,A K,and Jaworski,B J.Market orientation:The construct,research propositions,and managerial implications[J].Journal of Mar-keting,1990,54(4):1-18.
[3]Gonzalez,L,Vijande,M,and Casiellse,R.The market orientation concept in the private nonprofit organization domain[J].InternationalJournal of Nonprofit and Voluntary Sector Marketing,2002,7(1):55-67.
[4]Padanyi,P,and Gainer,B.Market orientation in the nonprofit sector:Taking multiple constituencies into consideration[J].Journal ofMarketing Theory and Practice,2004,12(2):43-58.
[5]Hammond,K L,Webster,R L,and Harmon,H A.Market orientation,top management emphasis,and performance within universityschools of business:Implications for university[J].Journal of Marketing Theory and Practice,2006,14(1):69-85.
[6]Kara,A,Spillan,J E,and Deshields,O W,Jr.An empirical investigation of the link between market orientation and business perform-ance in nonprofit service providers[J].Journal of Marketing Theory and Practice,2004,12(2):59-72.
[7]Kohli,A K,and Jaworski,B J.Market orientation:Antecedents and consequences[J].Journal of Marketing,1993,57(7):53-70.
[8]Mollà,A,and Sànchez,M.Antecedents and consequences of market orientation in public organizations[J].European Journal of Market-ing,2001,35(11/12):1259-1286.
[9]Seymour,T,Gilbert,D,and Kolsaker,A.Aspects of market orientation of English and Welsh charities[J].Journal of Nonprofit andPublic Sector Marketing,2006,16(1/2):151-169.
[10]Bennett,R.Competitive environment,market orientation,and the use of relational approaches to the marketing of charity beneficiaryservices[J].Journal of Services Marketing,2005,19(6/7):453-469.
[2]Kohli,A K,and Jaworski,B J.Market orientation:The construct,research propositions,and managerial implications[J].Journal of Mar-keting,1990,54(4):1-18.
[3]Gonzalez,L,Vijande,M,and Casiellse,R.The market orientation concept in the private nonprofit organization domain[J].InternationalJournal of Nonprofit and Voluntary Sector Marketing,2002,7(1):55-67.
[4]Padanyi,P,and Gainer,B.Market orientation in the nonprofit sector:Taking multiple constituencies into consideration[J].Journal ofMarketing Theory and Practice,2004,12(2):43-58.
[5]Hammond,K L,Webster,R L,and Harmon,H A.Market orientation,top management emphasis,and performance within universityschools of business:Implications for university[J].Journal of Marketing Theory and Practice,2006,14(1):69-85.
[6]Kara,A,Spillan,J E,and Deshields,O W,Jr.An empirical investigation of the link between market orientation and business perform-ance in nonprofit service providers[J].Journal of Marketing Theory and Practice,2004,12(2):59-72.
[7]Kohli,A K,and Jaworski,B J.Market orientation:Antecedents and consequences[J].Journal of Marketing,1993,57(7):53-70.
[8]Mollà,A,and Sànchez,M.Antecedents and consequences of market orientation in public organizations[J].European Journal of Market-ing,2001,35(11/12):1259-1286.
[9]Seymour,T,Gilbert,D,and Kolsaker,A.Aspects of market orientation of English and Welsh charities[J].Journal of Nonprofit andPublic Sector Marketing,2006,16(1/2):151-169.
[10]Bennett,R.Competitive environment,market orientation,and the use of relational approaches to the marketing of charity beneficiaryservices[J].Journal of Services Marketing,2005,19(6/7):453-469.
引用本文
周延风, 罗文恩. 国外非营利组织市场导向研究综述[J]. 外国经济与管理, 2007, 29(5): 54–58.
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