西方消费者介入研究综述
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外国经济与管理 2006 年 第 28 卷第 11 期, 页码：51 - 58
摘要
参考文献
摘要
本文从西方消费者介入理论研究长期关注和争论的问题(概念、类型、程度及度量模型等)入手对消费者介入理论的研究成果进行了梳理和评价,以供有志于此领域研究的学者参考。
[1]Krugman,H E.The measurement of advertising involvement[J].Public Opinion Quarterly,1967,30(Win.):583-596.
[2]R W劳森.消费者行为[M].沈阳:辽宁教育出版社,1998:112-123.
[3]O’Cass,A.An assessment of consumers product,purchase decision,advertising and consumption involvement in fashionclothing[J].Journal of Economic Psychology,2004,21:545-576.
[4]Celsi R L,and Olson J C.The role of involvement in attention and comprehension processes[J].Journal of Consumer re-search,1988,15(Sep.):210-224.
[5]Lamb,C W,Hair,J F,and Mcdaniel,C.Marketing(7thEd.)[M].Cincinnati,Ohio:Soum-Western College Publish-ing,2004.
[6]Lastovicka,John L,and David M Gardner.Components of involvement[A].J C Maloney(Ed.).Silverman attitude re-search plays for high stakes[C].Chicago:AMA,1979:53-73.
[7]Foxall,G R.A behaviorist perspective on purchase and consumption[J].European Journal of Marketing,1993,27(8):7-16.
[8]Traylor,Mark B,and W Benoy Joseph.Measuring consumer involvement in products:developing a general scale[J].Psychology and Marketing,1984,2(Sum.):65-77.
[9]Laurent,G,and Kapferer,J.Measuring consumer involvement profiles[J].Journal of Marketing Research,1985,22(Feb.):41-53.
[10]Hye-Shin Kim.Consumer profiles of apparel product involvement and values[J].Journal of Fashion Marketing and Man-agement,2005,9(2):207-221.
[11]Niki Hynes,and Stanley Lo.Innovativeness and consumer involvement in the Chinese market[J].Singapore Manage-ment Review,2006,28(2):31-46.
[12]Zaichkowsky,J L.Measuring the involvement construct[J].Journal of Consumer Research,1985,12(Dec.):341-352.
[13]Zaichkowsky,J L.The personal involvement inventory:reduction,revision,and application to advertising[J].Journalof Advertising,1994,23(4):60-70.
[14]Foxall,G R,and Bhate,S.Cognitive styles and personal involvement of market initiators for healthy food brands:im-plications for adoption theory[J].Journal of Economic Psychology,1993,14:33-56.
[15]Aldlaigan A H,and F A Buttle.Consumer involvement in financial services:an empirical test of two measures[J].In-ternational Journal of Bank Marketing,2001,19(6):232-245.
[16]Michael S Latour et al.Consumer involvement with personal computer technology:a multi-sample analysis[J].Ameri-can Business Review,2002,20(2):1-11.
[2]R W劳森.消费者行为[M].沈阳:辽宁教育出版社,1998:112-123.
[3]O’Cass,A.An assessment of consumers product,purchase decision,advertising and consumption involvement in fashionclothing[J].Journal of Economic Psychology,2004,21:545-576.
[4]Celsi R L,and Olson J C.The role of involvement in attention and comprehension processes[J].Journal of Consumer re-search,1988,15(Sep.):210-224.
[5]Lamb,C W,Hair,J F,and Mcdaniel,C.Marketing(7thEd.)[M].Cincinnati,Ohio:Soum-Western College Publish-ing,2004.
[6]Lastovicka,John L,and David M Gardner.Components of involvement[A].J C Maloney(Ed.).Silverman attitude re-search plays for high stakes[C].Chicago:AMA,1979:53-73.
[7]Foxall,G R.A behaviorist perspective on purchase and consumption[J].European Journal of Marketing,1993,27(8):7-16.
[8]Traylor,Mark B,and W Benoy Joseph.Measuring consumer involvement in products:developing a general scale[J].Psychology and Marketing,1984,2(Sum.):65-77.
[9]Laurent,G,and Kapferer,J.Measuring consumer involvement profiles[J].Journal of Marketing Research,1985,22(Feb.):41-53.
[10]Hye-Shin Kim.Consumer profiles of apparel product involvement and values[J].Journal of Fashion Marketing and Man-agement,2005,9(2):207-221.
[11]Niki Hynes,and Stanley Lo.Innovativeness and consumer involvement in the Chinese market[J].Singapore Manage-ment Review,2006,28(2):31-46.
[12]Zaichkowsky,J L.Measuring the involvement construct[J].Journal of Consumer Research,1985,12(Dec.):341-352.
[13]Zaichkowsky,J L.The personal involvement inventory:reduction,revision,and application to advertising[J].Journalof Advertising,1994,23(4):60-70.
[14]Foxall,G R,and Bhate,S.Cognitive styles and personal involvement of market initiators for healthy food brands:im-plications for adoption theory[J].Journal of Economic Psychology,1993,14:33-56.
[15]Aldlaigan A H,and F A Buttle.Consumer involvement in financial services:an empirical test of two measures[J].In-ternational Journal of Bank Marketing,2001,19(6):232-245.
[16]Michael S Latour et al.Consumer involvement with personal computer technology:a multi-sample analysis[J].Ameri-can Business Review,2002,20(2):1-11.
引用本文
高杰. 西方消费者介入研究综述[J]. 外国经济与管理, 2006, 28(11): 51–58.
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