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801消费者不耐心是指在消费场景中消费者为了获得某一利益而不愿意等待的程度。尽管消费者不耐心研究日益增多，但国内外均缺乏对消费者不耐心研究文献的梳理和评述。首先，本文归纳了消费者不耐心的表现形式、衡量指标和概念定义，并厘清了消费者不耐心与跨期选择、自我控制等概念的关联和差异。其次，本文总结了消费者不耐心的四大类解释机制，具体包括相关目标被激活、对时间的主观感知、时间焦点的选择和时间折扣率差异。再次，本文梳理了消费者不耐心对个人和社会的影响。最后，基于上述梳理，本文在未来研究展望中强调了可以进一步探索新技术背景下消费者不耐心的前因（如算法、虚拟数字世界、设备差异、社交媒体环境）；消费者不耐心的新机制；消费者不耐心的长期后果；四类可行的潜在干预措施，包括时间资源评估和时间权衡、“远虑”心态、认知模式和品味倾向性。本文的回顾和展望为进一步推动消费者不耐心研究提供了参考。
消费者不耐心研究综述及展望
摘要
参考文献
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引用本文
柯维林, 费显政, 李若茜. 消费者不耐心研究综述及展望[J]. 外国经济与管理, 2025, 47(4): 115-134.
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