当代市场营销的研究趋势——基于对美、英、法调查结果及优先资助项目的分析
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外国经济与管理 2005 年 第 27 卷第 02 期, 页码：59 - 65
摘要
参考文献
摘要
通过分析美国、英国和法国市场营销学者关于市场营销理论和实践亟待解决的 问题、研究兴趣的调查结果,以及美国营销科学研究所近年优先资助的研究领域,本文提出了 市场营销学科未来在理论、方法,以及理论和方法应用等方面的主要研究课题。
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[2]Baker,MichaelJandBZaterErdogan.Whoweareandwhatwedo[J].JournalofMarketingManagement,2000,16(7):679-696.
[3]Hetzel,PatrickL.Wherearewegoing?perceptionsofFranchmarketingacademics,[J].JournalofMarketingManage ment,2000,16(7),697-716.
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[7]Webster,FrederickE.Marketingmanagementinchangingtimes[J].MarketingManagement,2002,(Jan-Feb):18-23.
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引用本文
张庚淼. 当代市场营销的研究趋势——基于对美、英、法调查结果及优先资助项目的分析[J]. 外国经济与管理, 2005, 27(2): 59–65.
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