商品流通研究的市场营销学理论渊源探析
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外国经济与管理 2011 年 第 33 卷第 03 期, 页码：35 - 42
摘要
参考文献
摘要
认为美国不存在商品流通这一学科领域,是国内很多学者认识上的一个误区。本文基于对市场营销学理论发展不同时期各学派的研究内容及主流思想的梳理,分析了商品流通研究在各个时期所处的地位,并阐述了宏观营销学派之前的营销学理论以及宏观营销学派对商品流通问题的解释,发现美国的商品流通研究包含于广义的市场营销学科领域之中,并贯穿市场营销学说发展历史的始终,是美国市场营销研究不可忽视的组成部分。
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[6]Wilkie,William L,and Elizabeth S Moore.Scholarly research in marketing:Exploring the"4Eras"of thought development[J].Journal of Public Policy&Marketing,2003,22(2):116-146.
[7]Wilkie,William L,and Elizabeth S Moore.Macromarketing as a pillar of marketing thought[J].Journal of Macromarketing,2006,26(2):224-232.
[8]Shaw,Eric H,and D G Brian Jones.A history of schools of marketing thought[J].Marketing Theory,2005,5(3):239-281.
[9]Ringold,Debra J,and Barton Weitz.The American marketing association definition of marketing:Moving from lagging to lea-ding indicator[J].Journal of Public Policy&Marketing,2007,26(2):251-260.
[10]Vargo,Stephen L,and Robert F Lusch.Evolving to a new dominant logic for marketing[J].Journal of Marketing,2004,68(1):1-17.
[11]Sheth,Jagdish N,D M Gardner,and D E Garrett.Marketing theory:Evolution and evaluation[M].New York:John Wiley&Sons,1988.
[12]姜岩.营销学理论范式变迁的追溯与展望[J].北京工商大学学报,2005,(3):72-76.
[13]吴小丁.论商业资本在现代流通中的形态变化[J].吉林大学社会科学学报,1998,(6):10-14.
[14]Vargo,J N,and Lusch,R F.From goods to service(s):Divergences and convergences of logics[J].Industrial Marketing Ma-nagement,2008,37(3):254-259.
[15]Alderson,Wroe.A normative theory of marketing systems[A].in R Cox,W Alderson,and S J Shapiro(Eds.).Theory inmarketing[C].Homewood,Illinios:Richard D.Irwin Inc.,1964:92-108.
[16]Alderson,Wroe.Marketing behavior and executive action:A functionalist approach to marketing theory[M].Homewood,Illinois:Richard D.Irwin,Inc.,1957.
[17]Meade,William K,and Robert W Nason.Toward a unified theory of macromarketing:A systems theoretic approach[J].Jour-nal of Macromarketing,1991,11(1):72-82.
[18]Layton,Roger A,and Sanford Grossbart.Macromarketing:Past,present,and possible future[J].Journal of Macromarke-ting,2006,26(2):193-213.
[19]Hunt,Shelby D,and John J Burnett.The macromarketing/micromarketing dichotomy:A taxonomical model[J].Journal ofMarketing,1982,46(3):11-26.
[20]Wilkie,William L,and Elizabeth S Moore.Marketing’s contribution to society[J].Journal of Marketing,1999,63(Special):198-218.
[2]Alderson,Wroe.Dynamic marketing behavior:A functionalist theory of marketing[M].Homewood,Illinois:Richard D.Irwin,Inc.,1965.
[3]Bucklin,Louis P.A theory of distribution structure[M].Berkeley,CA:IBER Special Publications,1966.
[4]Wilkie,William L,and Elizabeth S Moore.What does the definition of marketing tell us about ourselves?[J].Journal of PublicPolicy&Marketing,2007,26(2):269-276.
[5]Hunt,Shelby D.The nature and scope of marketing[J].Journal of Marketing,1976,40(3):17-28.
[6]Wilkie,William L,and Elizabeth S Moore.Scholarly research in marketing:Exploring the"4Eras"of thought development[J].Journal of Public Policy&Marketing,2003,22(2):116-146.
[7]Wilkie,William L,and Elizabeth S Moore.Macromarketing as a pillar of marketing thought[J].Journal of Macromarketing,2006,26(2):224-232.
[8]Shaw,Eric H,and D G Brian Jones.A history of schools of marketing thought[J].Marketing Theory,2005,5(3):239-281.
[9]Ringold,Debra J,and Barton Weitz.The American marketing association definition of marketing:Moving from lagging to lea-ding indicator[J].Journal of Public Policy&Marketing,2007,26(2):251-260.
[10]Vargo,Stephen L,and Robert F Lusch.Evolving to a new dominant logic for marketing[J].Journal of Marketing,2004,68(1):1-17.
[11]Sheth,Jagdish N,D M Gardner,and D E Garrett.Marketing theory:Evolution and evaluation[M].New York:John Wiley&Sons,1988.
[12]姜岩.营销学理论范式变迁的追溯与展望[J].北京工商大学学报,2005,(3):72-76.
[13]吴小丁.论商业资本在现代流通中的形态变化[J].吉林大学社会科学学报,1998,(6):10-14.
[14]Vargo,J N,and Lusch,R F.From goods to service(s):Divergences and convergences of logics[J].Industrial Marketing Ma-nagement,2008,37(3):254-259.
[15]Alderson,Wroe.A normative theory of marketing systems[A].in R Cox,W Alderson,and S J Shapiro(Eds.).Theory inmarketing[C].Homewood,Illinios:Richard D.Irwin Inc.,1964:92-108.
[16]Alderson,Wroe.Marketing behavior and executive action:A functionalist approach to marketing theory[M].Homewood,Illinois:Richard D.Irwin,Inc.,1957.
[17]Meade,William K,and Robert W Nason.Toward a unified theory of macromarketing:A systems theoretic approach[J].Jour-nal of Macromarketing,1991,11(1):72-82.
[18]Layton,Roger A,and Sanford Grossbart.Macromarketing:Past,present,and possible future[J].Journal of Macromarke-ting,2006,26(2):193-213.
[19]Hunt,Shelby D,and John J Burnett.The macromarketing/micromarketing dichotomy:A taxonomical model[J].Journal ofMarketing,1982,46(3):11-26.
[20]Wilkie,William L,and Elizabeth S Moore.Marketing’s contribution to society[J].Journal of Marketing,1999,63(Special):198-218.
引用本文
吴小丁, 张舒. 商品流通研究的市场营销学理论渊源探析[J]. 外国经济与管理, 2011, 33(3): 35–42.
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