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基于顾客感知价值的服务企业品牌管理
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Foreign Economics & Management Vol. 24, Issue 02, pp. 7 - 13 (2002)
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白长虹, 范秀成, 甘源. 基于顾客感知价值的服务企业品牌管理[J]. Foreign Economics & Management, 2002, 24(2): 7–13. 
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