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Advertising Decisions:Rational Calculation,Rules of Thumb or Cultural Tradition? Empirical Study from a Perspective of Ethnic Groups
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Foreign Economics & Management Vol. 36, Issue 06, pp. 3 - 14 (2014)
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赵子乐, 申明浩. Advertising Decisions:Rational Calculation,Rules of Thumb or Cultural Tradition? Empirical Study from a Perspective of Ethnic Groups[J]. Foreign Economics & Management, 2014, 36(6): 3–14. 
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