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基于资本市场的营销绩效研究回顾与启示
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Foreign Economics & Management Vol. 34, Issue 04, pp. 47 - 54 (2012)
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徐伟, 高利芳, 王新新. 基于资本市场的营销绩效研究回顾与启示[J]. Foreign Economics & Management, 2012, 34(4): 47–54. 
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2012, Issue 04
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