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产品危机对危机品牌竞争对手的溢出效应研究述评与展望
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Foreign Economics & Management Vol. 34, Issue 02, pp. 58 - 64 (2012)
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王晓玉. 产品危机对危机品牌竞争对手的溢出效应研究述评与展望[J]. Foreign Economics & Management, 2012, 34(2): 58–64. 
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2012, Issue 02
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