Sharing economy refers to economic phenomenon that individuals, organizations or enterprises share idle physical resources or cognitive surplus through Internet third party platform, provide services at marginal costs lower than professional organizers and then obtain returns.Trust is the key to the support for the development of sharing economy. However, the trust research has just started in academia both at home and abroad. This paper analyzes the characteristics and types of trust in sharing economy, summarizes the antecedents, relationship and consequences of trust from the perspective of consumer and seller on the sharing economy, and points out the shortcomings of current research and future research direction. This paper makes a distinguish between trust to platform and peers from both consumer’s and seller’s perspectives, and classifies the trust in the context of sharing economy into five types including consumer’s trust towards platform, product and seller, and seller’s trust towards consumer and platform. Trust within the sharing economy is characterized by a set of unique characteristics including transaction subject, transaction object, social interaction and ownership compared to the trust in e-commerce context. Consumer’s trust towards seller and platform are studied more while seller’s trust towards consumer and platform are studied less. Trust to the sharing platform could be formed by institutional measures, platform quality, perceived reputation and user’s familiarity with platform. Trust among seller and buyer could be formed by online reputation, visual information, interaction, social integration and safety measures.Trust towards platform influences trust formation to peers. Outcome variables related to trust are perceived risk, use intention, user’s satisfaction and user’s behaviors. This study has theoretical and practical significance to push the research and development of trust mechanism in sharing economy.
A Literature Review of Trust in the Sharing Economy: Characteristics, Antecedents and Consequences
Foreign Economics & Management Vol. 40, Issue 06, pp. 141 - 152 (2018) DOI:10.16538/j.cnki.fem.2018.06.011
Cite this article
Li Liwei, He Qin. A Literature Review of Trust in the Sharing Economy: Characteristics, Antecedents and Consequences[J]. Foreign Economics & Management, 2018, 40(6): 141-152.