分享经济(sharing economy)是指个人、组织或者企业,通过互联网第三方平台分享闲置实物资源或认知盈余,以低于专业性组织者的边际成本提供服务并获得收入的经济现象。信任是支撑分享经济发展的关键,然而国内外学术界对分享经济中的信任问题的研究才刚刚起步。本文对分享经济中供应方和需求方的信任进行了区分,对平台信任和人际信任进行了区分,将分享经济中的信任划分为需方对分享平台信任、需方对供方信任、需方对产品或服务的信任、供方对分享平台信任、供方对需方信任5种类型;从交易主体、互动强度、交易对象、产权四方面对分享经济中的信任与电子商务中的信任进行了比较,归纳了分享经济中信任的特征;从需方和供方两个视角系统梳理了分享经济中不同类型信任形成的前因、关系和结果,指出了目前研究的不足和未来研究的方向。本文对推动分享经济中信任机制的研究与实践具有一定的理论意义和应用价值。
没有信任 何谈共享?——分享经济中的信任研究述评
摘要
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引用本文
李立威, 何勤. 没有信任 何谈共享?——分享经济中的信任研究述评[J]. 外国经济与管理, 2018, 40(6): 141-152.
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