9257 
8228本研究针对奖励型众筹中筹资者的描述性信息，研究特征信息数量、项目更新数量以及评论数量对融资完成比的影响。运用国内著名众筹网站（众筹网）中的401组数据进行实证研究，研究发现特征信息数量、项目更新数量、评论数量越多，融资完成比越高；项目类型不同，描述性信息对融资完成比的影响作用不同；不同种类的特征信息对融资完成比的影响作用不同。现有的文献大多从社会资本的角度研究其对融资绩效的影响，鲜有文章研究筹资者描述性信息因素，本研究从社会交换的新视角丰富了众筹融资绩效影响因素的研究，也对筹资者提升融资绩效具有重要的现实参考意义。
奖励型众筹中的描述性信息会影响融资绩效吗？
摘要
参考文献
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引用本文
刘志迎, 彭宝安, 马朝良. 奖励型众筹中的描述性信息会影响融资绩效吗？[J]. 外国经济与管理, 2018, 40(9): 84-95.
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