Based on the integrated application of new generation information technology, Metaverse Entrepreneurship is a new type of entrepreneurship which is driven by computing power, imagination power and scene power. Although scholars have paid attention to the subversive potential of Metaverse and its impact on entrepreneurship theory and practice, there is no research on Metaverse entrepreneurship as an independent field of entrepreneurship. Compared with traditional entrepreneurship and digital entrepreneurship, Metaverse entrepreneurship has the core characteristics of amorphous subject, self-oriented opportunity, multi-pooling resources, DAO organization and mutual output. From the perspective of process, Metaverse entrepreneurship shows EUID characteristics.

This paper integrates the identity construction theory, technology embodiment theory, simulated empathy theory and emergence theory to elucidate Metaverse entrepreneurship. Specifically, the identity construction theory explains the endogenous process of Metaverse entrepreneurship from the individual level; the technology embodiment theory explains the ubiquitous and distributed process of Metaverse entrepreneurship from the technology level; the simulated empathy theory explains the immersive process of Metaverse entrepreneurship from the scene level; and the emergence theory explains that Metaverse entrepreneurship is the result of the interaction of individual, technology and scene from the system level.

On this basis, this paper attempts to build a Metaverse entrepreneurial framework with the core of virtue-reality interaction. The framework believes that Metaverse entrepreneurship is an activity driven by individual, technology and scene elements, which achieves value creation and possession through the strategy of virtue-reality interaction entrepreneurship. Metaverse entrepreneurship is the key link between virtual world and real world, which can solve the problem of integrating virtual value and real value effectively in digital entrepreneurship. Metaverse entrepreneurship creates the value of virtue-reality interaction through four strategies of virtue-reality interaction, and manifests itself in different levels, such as individual, organization and society. In the future, there is an urgent need to strengthen the research on subject identity, technology embodiment, process immersion and system emergence of Metaverse entrepreneurship under the new paradigm of virtue-reality interaction. As a cutting-edge topic in the field of entrepreneurship, this study fills the theoretical gap of entrepreneurship research and has important practical value for promoting the broader practice of Metaverse entrepreneurship.