Cao F H. Electronic integrated marketing communication model construction and case study based on AISAS pattern[D]. Xiamen University, 2009.
 Chen L. EIMC’s applied research on the basis of AISAS model[D]. Wuhan University of Technology, 2010.
 Fan H M. Study on the impact of online fresh food reviews on consumer’s purchase intention[D]. Tianjin University of Science and Technology, 2020.
 Huang G. Research on the influence of Wechat official accounts[D]. Beijing University of Chemical Technology, 2015.
 Li P F. From broadcast to respond: the study of consumption behavior model of mobile Internet user under the trend of SoLoMo. Shandong Unversity, 2012.
 Liu D H, Chen S L. New rules of advertising communication: from AIDMA, AISAS to ISMAS[J]. Advertising Overview (Comprehensive Edition) , 2013, (04): 96-98.
 Yang H B, Wang Y, Zhang L. Influence of the background and picture features of the mobile APP interface on the consumer search efficiency[J]. Packaging Engineering, 2016, 37(20), 45-49.
 Yuan Z L. Study on the antecedents of consumer confusion and its effect of purchase intention online[D]. Zhejiang University of Finance and Economics, 2020.
 Zhang X Y. Research on Microblog marketing strategy based on AISAS model[J]. Business Time, 2012,(34):27-28.
 Ahn J H, Bae Y S, Ju J, et al. Attention adjustment, renewal, and equilibrium seeking in online search: An eye-tracking approach[J]. Journal of Management Information Systems, 2018, 35(4): 1218-1250.
 Amblee N, Ullah R, Kim W. Do product reviews really reduce search costs?[J]. Journal of Organizational Computing and Electronic Commerce, 2017, 27(3): 199-217.
 Andreassi J L. Psychophysiology human behavior & physiological response[M]. 5th ed. London, UK: Lawrence Erlbaum, 2006.
 Ariely D, Berns G S. Neuromarketing: The hope and hype of neuroimaging in business[J]. Nature Reviews Neuroscience, 2010, 11(4): 284-292.
 Barnett S B, Cerf M. A ticket for your thoughts: Method for predicting content recall and sales using neural similarity of moviegoers[J]. Journal of Consumer Research, 2017, 44(1): 160-181.
 Bartra O, McGuire J T, Kable J W. The valuation system: A coordinate-based meta-analysis of BOLD fMRI experiments examining neural correlates of subjective value[J]. NeuroImage, 2013, 76: 412-427.
 Bigne E, Chatzipanagiotou K, Ruiz C. Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited[J]. Journal of Business Research, 2020, 115: 403-416.
 Boksem M A S, Smidts A. Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success[J]. Journal of Marketing Research, 2015, 52(4): 482-492.
 Cai J, Wohn D Y, Mittal A, et al. Utilitarian and hedonic motivations for live streaming shopping[A]. Proceedings of the 2018 ACM international conference on interactive experiences for TV and online video[C]. SEOUL Republic of Korea: ACM, 2018.
 Casado-Aranda L A, Dimoka A, Sánchez-Fernández J. Consumer processing of online trust signals: A neuroimaging study[J]. Journal of Interactive Marketing, 2019, 47: 159-180.
 Chan H Y, Smidts A, Schoots V C, et al. Neural similarity at temporal lobe and cerebellum predicts out-of-sample preference and recall for video stimuli[J]. NeuroImage, 2019, 197: 391-401.
 Cheah J H, Ting H, Cham T H, et al. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes: A model comparison[J]. Internet Research, 2019, 29(3): 552-577.
 Chen M L, Ma Q G, Li M L, et al. The neural and psychological basis of herding in purchasing books online: An event-related potential study[J]. Cyberpsychology, Behavior, and Social Networking, 2010, 13(3): 321-328.
 Cheung M Y M, Hong W Y, Thong J Y L. Effects of animation on attentional resources of online consumers[J]. Journal of the Association for Information Systems, 2017, 18(8): 605-632.
 Davidson R J. What does the prefrontal cortex “do” in affect: Perspectives on frontal EEG asymmetry research[J]. Biological Psychology, 2004, 67(1-2): 219-234.
 Dimoka A. What does the brain tell us about trust and distrust? Evidence from a functional neuroimaging study[J]. MIS Quarterly, 2010, 34(2): 373-396.
 Eichenbaum H. A cortical-hippocampal system for declarative memory[J]. Nature Reviews Neuroscience, 2000, 1(1): 41-50.
 Falk E B, Morelli S A, Welborn B L, et al. Creating buzz: The neural correlates of effective message propagation[J]. Psychological Science, 2013, 24(7): 1234-1242.
 Fei M Q, Tan H Z, Peng X X, et al. Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming[J]. Decision Support Systems, 2021, 142: 113466.
 Fugate D L. Neuromarketing: A layman’s look at neuroscience and its potential application to marketing practice[J]. Journal of Consumer Marketing, 2007, 24(7): 385-394.
 Gneezy U, Meier S, Rey-Biel P. When and why incentives (don’t) work to modify behavior[J]. Journal of Economic Perspectives, 2011, 25(4): 191-210.
 Goto N, Lim X L, Shee D, et al. Can brain waves really tell if a product will be purchased? Inferring consumer preferences from single-item brain potentials[J]. Frontiers in Integrative Neuroscience, 2019, 13: 19.
 Goto N, Mushtaq F, Shee D, et al. Neural signals of selective attention are modulated by subjective preferences and buying decisions in a virtual shopping task[J]. Biological Psychology, 2017, 128: 11-20.
 Guo F, Zhang X, Ding Y, et al. Recommendation influence: Differential neural responses of consumers during shopping online[J]. Journal of Neuroscience, Psychology, and Economics, 2016, 9(1): 29-37.
 Hajcak G, MacNamara A, Olvet D M. Event-related potentials, emotion, and emotion regulation: An integrative review[J]. Developmental Neuropsychology, 2010, 35(2): 129-155.
 Harris J M, Ciorciari J, Gountas J. Consumer neuroscience for marketing researchers[J]. Journal of Consumer Behaviour, 2018, 17(3): 239-252.
 Ho J Y C, Dempsey M. Viral marketing: Motivations to forward online content[J]. Journal of Business Research, 2010, 63(9-10): 1000-1006.
 Huang Y T. The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers[J]. Computers in Human Behavior, 2018, 82: 1-15.
 Huang Y J, Pan X W, Su L, et al. The role of information sentiment in popularity on social media: A psychoinformatic and electroencephalogram study[J]. Social Influence, 2019, 14(3-4): 133-146.
 Hubert M. Does neuroeconomics give new impetus to economic and consumer research?[J]. Journal of Economic Psychology, 2010, 31(5): 812-817.
 Hubert M, Hubert M, Linzmajer M, et al. Trust me if you can—Neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings[J]. European Journal of Marketing, 2018, 52(1-2): 118-146.
 Jones W J, Childers T L, Jiang Y. The shopping brain: Math anxiety modulates brain responses to buying decisions[J]. Biological Psychology, 2012, 89(1): 201-213.
 Jung J, Bapna R, Golden J M, et al. Words matter! Toward a prosocial call-to-action for online referral: Evidence from two field experiments[J]. Information Systems Research, 2020, 31(1): 16-36.
 Kaspar K, Weber S L, Wilbers A K. Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation[J]. PLoS One, 2019, 14(2): e0212419.
 Klucharev V, Smidts A, Fernández G. Brain mechanisms of persuasion: How “expert power” modulates memory and attitudes[J]. Social Cognitive and Affective Neuroscience, 2008, 3(4): 353-366.
 Kotchoubey B. Event-related potentials, cognition, and behavior: A biological approach[J]. Neuroscience & Biobehavioral Reviews, 2006, 30(1): 42-65.
 Kuisma J, Simola J, Uusitalo L, et al. The effects of animation and format on the perception and memory of online advertising[J]. Journal of Interactive Marketing, 2010, 24(4): 269-282.
 Kutas M, Federmeier K D. Thirty years and counting: Finding meaning in the N400 component of the event-related brain potential (ERP)[J]. Annual Review of Psychology, 2011, 62: 621-647.
 Lee N, Broderick A J, Chamberlain L. What is “neuromarketing”? A discussion and agenda for future research[J]. International Journal of Psychophysiology, 2007, 63(2): 199-204.
 Lee N, Chamberlain L, Brandes L. Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer[J]. European Journal of Marketing, 2018, 52(1-2): 4-38.
 Li K, Huang G X, Bente G. The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements[J]. Computers in Human Behavior, 2016, 54: 522-530.
 Lin M H, Cross S N N, Jones W J, et al. Applying EEG in consumer neuroscience[J]. European Journal of Marketing, 2018, 52(1-2): 66-91.
 Liu C W, Lo S K, Hsieh A Y, et al. Effects of banner ad shape and the schema creating process on consumer internet browsing behavior[J]. Computers in Human Behavior, 2018, 86: 9-17.
 Luan J, Yao Z, Zhao F T, et al. Search product and experience product online reviews: An eye-tracking study on consumers’ review search behavior[J]. Computers in Human Behavior, 2016, 65: 420-430.
 McClure S M, Li J, Tomlin D, et al. Neural correlates of behavioral preference for culturally familiar drinks[J]. Neuron, 2004, 44(2): 379-387.
 Möller A M, Baumgartner S E, Kühne R, et al. The effects of social information on the enjoyment of online videos: An eye tracking study on the role of attention[J]. Media Psychology, 2021, 24(2): 214-235.
 Morin C. Neuromarketing: The new science of consumer behavior[J]. Society, 2011, 48(2): 131-135.
 Phillips A H, Yang R J, Djamasbi S. Do ads matter? An exploration of web search behavior, visual hierarchy, and search engine results pages[A]. Proceedings of the 46th Hawaii international conference on system sciences[C]. Wailea: IEEE, 2013.
 Plassmann H, Ramsøy T Z, Milosavljevic M. Branding the brain: A critical review and outlook[J]. Journal of Consumer Psychology, 2012, 22(1): 18-36.
 Plassmann H, Venkatraman V, Huettel S, et al. Consumer neuroscience: Applications, challenges, and possible solutions[J]. Journal of Marketing Research, 2015, 52(4): 427-435.
 Polich J. Updating P300: An integrative theory of P3a and P3b[J]. Clinical Neurophysiology, 2007, 118(10): 2128-2148.
 Pozharliev R, Verbeke W J M I, Van Strien J W, et al. Merely being with you increases my attention to luxury products: Using EEG to understand consumers’ emotional experience with luxury branded products[J]. Journal of Marketing Research, 2015, 52(4): 546-558.
 Reichstein T, Brusch I. The decision-making process in viral marketing—A review and suggestions for further research[J]. Psychology & Marketing, 2019, 36(11): 1062-1081.
 Riedl R, Hubert M, Kenning P. Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers[J]. MIS Quarterly, 2010, 34(2): 397-428.
 Rilling J K, Sanfey A G. The neuroscience of social decision-making[J]. Annual Review of Psychology, 2011, 62: 23-48.
 Sanfey A G, Rilling J K, Aronson J A, et al. The neural basis of economic decision-making in the ultimatum game[J]. Science, 2003, 300(5626): 1755-1758.
 Smidts A, Hsu M, Sanfey A G, et al. Advancing consumer neuroscience[J]. Marketing Letters, 2014, 25(3): 257-267.
 Solnais C, Andreu-Perez J, Sánchez-Fernández J, et al. The contribution of neuroscience to consumer research: A conceptual framework and empirical review[J]. Journal of Economic Psychology, 2013, 36: 68-81.
 Sun L, Zhao Y, Ling B. The joint influence of online rating and product price on purchase decision: An EEG study[J]. Psychology Research and Behavior Management, 2020, 13: 291-301.
 Tang X L, Song Z J. Neurological effects of product price and evaluation on online purchases based on event-related potentials[J]. Neuroscience Letters, 2019, 704: 176-180.
 Tong L C, Acikalin M Y, Genevsky A, et al. Brain activity forecasts video engagement in an internet attention market[J]. Proceedings of the National Academy of Sciences of the United States of America, 2020, 117(12): 6936-6941.
 Trautmann-Lengsfeld S A, Herrmann C S. EEG reveals an early influence of social conformity on visual processing in group pressure situations[J]. Social Neuroscience, 2013, 8(1): 75-89.
 Tseng C H, Wei L F. The efficiency of mobile media richness across different stages of online consumer behavior[J]. International Journal of Information Management, 2020, 50: 353-364.
 Wang Q Z, Meng L, Liu M L, et al. How do social-based cues influence consumers’ online purchase decisions? An event-related potential study[J]. Electronic Commerce Research, 2016, 16(1): 1-26.
 Wells J D, Valacich J S, Hess T J. What signal are you sending? How website quality influences perceptions of product quality and purchase intentions[J]. MIS Quarterly, 2011, 35(2): 373-396.
 Windels K, Heo J, Jeong Y, et al. My friend likes this brand: Do ads with social context attract more attention on social networking sites?[J]. Computers in Human Behavior, 2018, 84: 420-429.
 Yoon C, Gutchess A H, Feinberg F, et al. A functional magnetic resonance imaging study of neural dissociations between brand and person judgments[J]. Journal of Consumer Research, 2006, 33(1): 31-40.
 Zaki J, Schirmer J, Mitchell J P. Social influence modulates the neural computation of value[J]. Psychological Science, 2011, 22(7): 894-900.