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【With the same tag:【AISAS model】 Found 1 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Application of Neuroscience Methods in Online Consumer Behavior Research: A Review Based on Online Consumer Behavior Patterns

Zhang Jing, Chen Mingliang

Nowadays, online consumption has become an increasingly common form of consumption. Compared with traditional offline consumption, online consumption scenarios are easier to be simulated i...

First published at: Feb 20, 2022

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doi:10.16538/j.cnki.fem.20211028.301

Foreign Economics & Management, Vol. 44, Issue 02, pp. 84 - 101

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