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【With the same tag:【雇主品牌】 Found 2 articles】 /Page Order by: Asce Desc

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HUMAN RESOURCE MANAGEMENT | F270

“Interior”and “Face”of Employer Brand: The Effectiveness to Drive Employees’ Work Engagement and Word-of-Mouth

Chen Jianan, Gu Xing, Cheng Shuang

Different from consumer-oriented business brand, employer brand is a brand established by an organization as an employer to attract potential employees and retain existing employees. Since...

First published at: Mar 20, 2021

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doi:10.16538/j.cnki.fem.20200723.302

Foreign Economics & Management, Vol. 43, Issue 03, pp. 107 - 118

雇主品牌研究综述

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Foreign Economics & Management, Vol. 29, Issue 10, pp. 32 - 38

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