Articles with the same tag -- Department of Academic Journals, SUFE

【With the same tag:【购买意愿】 Found 6 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

The Impact of Random Discount Tactics on the Intention to Buy: Roles of Anchoring Effect and Price Fairness Perception

Random discount is an uncertain mode of cash discount provided by companies to consumers, which refers that consumers receive different amounts of discounts based on pre-set probability fa...

First published at: Oct 20, 2022

View: HTML | PDF | Download PDF(819.6 KB) | ESI

doi:10.16538/j.cnki.fem.20220115.202

Foreign Economics & Management, Vol. 44, Issue 10, pp. 70 - 86

MARKETING | F270

How to Make the Best Combination? Impact of the Combination of E-commerce Product Videos and Pictures on Consumer Purchase Intention

Cheng Zhendong, Shao Bingjia

With the rapid development of E-commerce, people are increasingly choosing to shop online. However, consumers cannot experience products directly when shopping online. In order to mitigate...

First published at: Jun 20, 2022

View: HTML | PDF | Download PDF(1155.0 KB) | ESI

doi:10.16538/j.cnki.fem.20220429.302

Foreign Economics & Management, Vol. 44, Issue 06, pp. 77 - 93

SPECIAL ISSUE | F270

Star Endorsements or Streamer “Outside-the-Session Endorsements”? Research on the Influence Mechanism of Two Endorsement Types on Purchase Intentions

Han Zhao, Du Gang, Xiong Aihua, et al

The development of live streaming has given streamers more marketing value, which is not limited in the live streaming session, and brands tend to use the spillover effect of streamers to ...

First published at: Mar 20, 2022

View: HTML | PDF | Download PDF(934.5 KB) | ESI

doi:10.16538/j.cnki.fem.20210526.301

Foreign Economics & Management, Vol. 44, Issue 03, pp. 53 - 68

MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

View: HTML | PDF | Download PDF(679.9 KB) | ESI

doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| F270

Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory

Han Xiaoyi, Xu Zhengliang

With the booming development of e-commerce live broadcasting, e-commerce anchors, as the main body of this model, play an increasingly important role. However, due to the proliferation of ...

First published at: Oct 20, 2020

View: HTML | PDF | Download PDF(753.4 KB) | ESI

doi:10.16538/j.cnki.fem.20200820.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75

| F270

A Literature Review of Consumer Attitudinal Ambivalence and Prospects

Gao Haixia, Zhang Min

The development of network economy and the increase in consumer demand often lead to consumer attitudinal ambivalence in consumption decisions. Compared to traditional unidimensional attit...

First published at: Jan 25, 2016

View: HTML | PDF | Download PDF(1102.7 KB) | ESI

doi:10.16538/j.cnki.fem.2016.02.005

Foreign Economics & Management, Vol. 38, Issue 02, pp. 62 - 74

Submission

Peer Review

Editorial

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics