Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Temporal Landmarks and Their Effect: A Review and Prospects

The role of time in the evolution of human civilization is of paramount importance. However, its intangible, dynamic, and abstract nature has led to a widespread challenge in accurately co...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20231123.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 89 - 105

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

SPECIAL TOPIC | F270

Promotion Strategies and Mechanisms of Digital Green Behavior Spillover: Based on the Ant Forest Context

She Shengxiang, Li Shicheng, Hou Zhiping, et al

This paper targets college students who are users of the “Ant Forest” platform and conducts an online experiment. A checklist-based choice task with 15 green energy collection behaviors ...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230525.401

Foreign Economics & Management, Vol. 46, Issue 07, pp. 38 - 52

HUMAN RESOURCE MANAGEMENT | F270

Activating Leisure Time: A Review and Prospects of Leisure Crafting

Ni Xudong, Gao Kun

In the context of sustainable career development and the blurring of work-life interface, how to activate leisure time and the impact of leisure crafting have become an important topic in ...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20231122.302

Foreign Economics & Management, Vol. 46, Issue 03, pp. 53 - 68

MARKETING | F270

From Things to People: The Concept, Shaping, and Outcomes of Personal Brand

Gao Weihe, Wang Deyong

The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230712.303

Foreign Economics & Management, Vol. 46, Issue 03, pp. 36 - 52

MARKETING | F270

“Benefit First” or “Environment Priority”? The Impact of Money and Time Resources on Green Consumption

Sun Jin, Chen Chen, Qu Wenjing

With the proposal of “carbon peak” and “carbon neutrality” goals, the concept of green consumption is becoming increasingly popular. How to enhance consumers’ purchase intention of gr...

First published at: Feb 20, 2024

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doi:10.16538/j.cnki.fem.20231025.302

Foreign Economics & Management, Vol. 46, Issue 02, pp. 53 - 69

ENTREPRENEURSHIP RESEARCH | F270

Research on the Mechanism of Entrepreneurial Anxiety on Entrepreneurial Efforts: Based on the Perspective of Human Energy Change

Zhang Hui, Zhou Xiaohu, Li Ji

Entrepreneurship is typically full of uncertainty, so entrepreneurs may find themselves on an emotional rollercoaster. Among various emotions, anxiety is the most prominent one. Scholars h...

First published at: Oct 20, 2023

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doi:10.16538/j.cnki.fem.20220811.401

Foreign Economics & Management, Vol. 45, Issue 10, pp. 137 - 152

HUMAN RESOURCE MANAGEMENT | F270

Will Exploitative Leadership Reduce Employee Job Well-being? An Explanation from the Job Demands-Resources Model

Peng Jian, Zhang Xinggui, Xie Bin, et al

Recent business scandals indicate a new type of negative leadership termed exploitative leadership, which is essentially self-interested and treats followers as a means to self-serving end...

First published at: Sep 20, 2023

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doi:10.16538/j.cnki.fem.20220228.301

Foreign Economics & Management, Vol. 45, Issue 09, pp. 119 - 134

ENTREPRENEURSHIP RESEARCH | F270

Gaining the Initiative: How do Lead Users Become Entrepreneurs?

Yin Miaomiao, Li Jiying

This paper intends to deeply explore the internal process mechanism of “how lead users become entrepreneurs”. The study was conducted in the form of questionnaires, and the var...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20230111.401

Foreign Economics & Management, Vol. 45, Issue 06, pp. 137 - 152

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117