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Same Tag Articles
【With the same tag:【社会化媒体】 Found 7 articles】
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MARKETING
| F270
Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes
Tang Fan
,
Hou Jundong
,
Zhou Rong
As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...
First published at: Aug 20, 2024
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(1443.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230902.301
Foreign Economics & Management
, Vol. 46, Issue 08
, pp. 120 - 137
MARKETING
| F270
Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising
Fei Xianzheng
,
Jiang Wen
,
Wang Haiyan
With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...
First published at: Jul 20, 2024
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(1592.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230901.301
Foreign Economics & Management
, Vol. 46, Issue 07
, pp. 102 - 119
| F270
Influencer Marketing from the Perspective of Internet Celebrity Economy: A Literature Review and Prospects
Jia Weiwei
,
Bie Yongyue
With the rise of internet celebrity economy and the rapid development of diversified social media platforms, influencer marketing, as a new and efficient marketing strategy, has triggered ...
First published at: Jan 20, 2021
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(1135.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.20201122.301
Foreign Economics & Management
, Vol. 43, Issue 01
, pp. 23 - 43
| F270
How does Enterprise Social Network Influence Enterprise Value Creating? A Literature Review
Zheng Daqing
,
Wang Yu
,
Chen Wenbo
Enterprise social network（ESN）, derived from social media and social network on an individual level, gradually penetrates the business sector and is applied to support business running o...
First published at: Jul 01, 2020
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(1380.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200416.402
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 137 - 152
| F270
Social Media in the Management Context: Basic Elements, Integration Framework and Research Prospects
Xu Shenghua
,
Tang Minqian
Since the early 21st century, social media develop rapidly and become an important engine of industrial extension, industry expansion and social upgrading. Most of the existing studies foc...
First published at: Aug 01, 2017
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(788.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.08.008
Foreign Economics & Management
, Vol. 39, Issue 08
, pp. 102 - 114
A Literature Review of Social Media Marketing
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ESI
Foreign Economics & Management
, Vol. 37, Issue 01
, pp. 32 - 42
Content Marketing in the Social Media Age:Definition Analysis and Research Prospects
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ESI
Foreign Economics & Management
, Vol. 35, Issue 06
, pp. 61 - 72
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