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Same Tag Articles
【With the same tag:【真实性】 Found 8 articles】
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MARKETING
| F270
The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness
Xu Mengmeng
,
Jiang Hongyan
,
Liu Tian
, et al
With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...
First published at: Jun 20, 2024
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(1843.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.20240118.301
Foreign Economics & Management
, Vol. 46, Issue 06
, pp. 112 - 133
| F270
Identity Strategy Selection of Women Entrepreneurs and Its Behavioral Implications: Theoretical Model and Future Issues
Li Fuwei
,
Yang Jun
Based on the social context perspective of gender difference, this paper argues that gender difference invokes identity issues and explores the antecedents and mechanisms of identity strat...
First published at: Dec 20, 2020
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(1060.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200821.402
Foreign Economics & Management
, Vol. 42, Issue 12
, pp. 17 - 29
| F270; F272
Love or Hate: Study on the Role of Brand Authenticity in M&A
Wang Xinxin
,
Kong Xiangxi
,
Yao Peng
Under the development concept of China’s own brand project, more and more companies are acquiring other brands to complete their brand image leapfrogging. However, in practice, many brand...
First published at: Oct 20, 2020
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(899.1 KB) |
ESI
doi:
10.16538/j.cnki.jsufe.2020.05.004
Journal of Shanghai University of Finance and Economics
, Vol. 22, Issue 05
, pp. 49 - 63
| F270
Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products
Huang Haiyang
,
He Jiaxun
Taking global brands’ products incorporating Chinese elements as test objects, this paper explores the effect of culture identity on purchasing likelihood in Chinese market. Empirical res...
First published at: Apr 01, 2017
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(1392.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.04.007
Foreign Economics & Management
, Vol. 39, Issue 04
, pp. 84 - 97
商业领域“
真实性
”及其营销策略研究探析
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ESI
Foreign Economics & Management
, Vol. 34, Issue 06
, pp. 57 - 65
试论市场营销中
真实性
问题研究的缘起、主要内容与未来方向
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ESI
Foreign Economics & Management
, Vol. 32, Issue 07
, pp. 31 - 39
当代西方营销理论的三大中心议题——
真实性
、解放、关系
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ESI
Foreign Economics & Management
, Vol. 27, Issue 11
, pp.
The Perspectives of Procedural Rationality and Substantive Rationality Of True Accounting Information
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(662.0 KB) |
ESI
Journal of Finance and Economics
, Vol. 29, Issue 06
, pp. 78 - 81
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