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【With the same tag:【服务生态系统】 Found 3 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Negatively-valenced Customer Engagement Research:A Review and Prospects

Zhu Liye, Yuan Denghua, Li Chunyu, et al

Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20231210.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 120 - 134

| F270

The Evolution and Prospects of Value Co-creation Research: A Perspective from Customer Experience to Service Ecosystems

Jian Zhaoquan, Linghu Kerui, Li Lei

Value co-creation refers to a dynamic process of co-creating value through service exchange and resources integration by value creation agents. Value co-creation is an important topic in m...

First published at: Sep 20, 2016

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doi:10.16538/j.cnki.fem.2016.09.001

Foreign Economics & Management, Vol. 38, Issue 09, pp. 3 - 20

An Analysis of Causes and Core Viewpoints of Service Dominant Logic and Future Prospects

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Foreign Economics & Management, Vol. 35, Issue 04, pp. 2 - 12

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