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Same Tag Articles
【With the same tag:【思维模式】 Found 3 articles】
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MARKETING
| F270
Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua
,
Dai Jiatong
,
Yue Beibei
Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...
First published at: May 20, 2021
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(679.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 91 - 105
| F270
Can Brand Green Extension Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset
Sheng Guanghua
,
Gong Siyu
,
Ge Wanda
Brand green extension of enterprises refers to launching new green products with the support of the market influence from mature brands. It can not only help enterprises quickly and effect...
First published at: Apr 01, 2019
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(764.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.04.008
Foreign Economics & Management
, Vol. 41, Issue 04
, pp. 98 - 110
| F270
The Forest or the Tree? A Review on Mindsets and Consumer Decisions
Liu Xiaoping
,
Mao Lijing
,
Deng Wenxiang
Although existing research has entered the study of consumer behavior decision-making issues from the perspective of mindsets, there are still many aspects that deserve further discussions...
First published at: Aug 01, 2018
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(704.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.08.007
Foreign Economics & Management
, Vol. 40, Issue 08
, pp. 87 - 97
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