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【With the same tag:【幽默】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Humorous Advertising on Brand Gender

Du Weiyu, Shi Zhaohao, Ke Wenjie

Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230712.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151

| F270

A Literature Review of Leadership Humor and Prospects

Jing Baofeng, Zhou Xia

Humor is ubiquitous in the workplace. Since leaders are regarded as agents of organizations and hold power, leadership humor has an important impact on employees and organizations. Leaders...

First published at: Mar 01, 2019

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doi:10.16538/j.cnki.fem.2019.03.005

Foreign Economics & Management, Vol. 41, Issue 03, pp. 70 - 84

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