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Same Tag Articles
【With the same tag:【品牌管理】 Found 7 articles】
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MARKETING
| F270
From Things to People: The Concept, Shaping, and Outcomes of Personal Brand
Gao Weihe
,
Wang Deyong
The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...
First published at: Mar 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230712.303
Foreign Economics & Management
, Vol. 46, Issue 03
, pp. 36 - 52
国外电视品牌资产研究述评
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ESI
Foreign Economics & Management
, Vol. 31, Issue 10
, pp. 33 - 40
品牌国际化研究述评
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ESI
Foreign Economics & Management
, Vol. 30, Issue 12
, pp. 32 - 38
企业市场品牌资产理论与实证研究评析
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ESI
Foreign Economics & Management
, Vol. 30, Issue 03
, pp. 43 - 52
The Solution of the Brand Management to the Paradox of Quality Management
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ESI
Journal of Shanghai University of Finance and Economics
, Vol. 09, Issue 03
, pp. 86 - 92
论跨国公司的联合品牌战略
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ESI
Foreign Economics & Management
, Vol. 25, Issue 09
, pp. 2 - 6
论西方跨国公司
品牌管理
的战略性调整
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ESI
Foreign Economics & Management
, Vol. 22, Issue 10
, pp. 30 - 37
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