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Same Tag Articles
【With the same tag:【品牌权益】 Found 3 articles】
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| F270
Research on the Effect of Value Co-creation Interactive Behavior on Brand Equity
Sun Yongbo
,
Ding Yixin
,
Wang Yong
The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...
First published at: Apr 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.04.010
Foreign Economics & Management
, Vol. 40, Issue 04
, pp. 125 - 139
参照群体对消费决策影响研究述评
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ESI
Foreign Economics & Management
, Vol. 30, Issue 06
, pp. 51 - 58
基于顾客感知价值的服务企业品牌管理
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ESI
Foreign Economics & Management
, Vol. 24, Issue 02
, pp. 7 - 13
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