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【With the same tag:【品牌形象】 Found 5 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Humorous Advertising on Brand Gender
Du Weiyu, Shi Zhaohao, Ke Wenjie
First published at: Dec 20, 2023
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doi:10.16538/j.cnki.fem.20230712.302
Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151
  
品牌原型的理论基础、研究回顾与展望
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Foreign Economics & Management, Vol. 32, Issue 01, pp. 41 - 49
  
从单向视角到整体视角:品牌知识研究回顾与展望
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Foreign Economics & Management, Vol. 30, Issue 06, pp. 42 - 50
  
西方品牌形象及其管理理论研究综述
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Foreign Economics & Management, Vol. 29, Issue 12, pp. 15 - 22
  
试论象征消费与品牌象征化
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Foreign Economics & Management, Vol. 29, Issue 04, pp. 38 - 45
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