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【With the same tag:【social norms】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

How does Cultural Tightness-Looseness Affect Consumer Behavior: A Review and Prospects

Wan Qiuyan, Yao Qi

Grounded in the strength of social norms and tolerance for normative deviations, cultures exhibit differences in tightness and looseness. Diverging from prior cultural dimensions rooted in...

First published at: Jul 20, 2025

View: HTML | PDF | Download PDF(732.0 KB) | ESI

doi:10.16538/j.cnki.fem.20250405.301

Foreign Economics & Management, Vol. 47, Issue 07, pp. 141 - 152

| F270

“Wow! It’s cool”: A Literature Review of Consumer Perceived Coolness and Prospects

Li Jian, Gong Yanping, Xie Julan, et al

Consumers crave cool products and companies value the market value of coolness. The marketing field is increasingly focusing on the topic of “perceived coolness” and has achieved fruitfu...

First published at: Jan 01, 2020

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doi:10.16538/j.cnki.fem.20191010.001

Foreign Economics & Management, Vol. 42, Issue 01, pp. 42 - 54

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