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【With the same tag:【奢侈品营销】 Found 1 articles】
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MARKETING
| F270
Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising
Fei Xianzheng
,
Jiang Wen
,
Wang Haiyan
With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...
First published at: Jul 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230901.301
Foreign Economics & Management
, Vol. 46, Issue 07
, pp. 102 - 119
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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