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Same Tag Articles
【With the same tag:【契合】 Found 9 articles】
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MARKETING
| F270
Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes
Xie Shengcheng
,
Wei Haiying
,
Liu Fu
, et al
Nowadays, marketing is entering a new era of brand activism. How to select appropriate activism issues is the key to the success of brand activism strategy. However, little is known about ...
First published at: Dec 20, 2024
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(678.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20240402.301
Foreign Economics & Management
, Vol. 46, Issue 12
, pp. 119 - 134
MARKETING
| F270
Negatively-valenced Customer Engagement Research:A Review and Prospects
Zhu Liye
,
Yuan Denghua
,
Li Chunyu
, et al
Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...
First published at: Jul 20, 2024
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(1082.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20231210.301
Foreign Economics & Management
, Vol. 46, Issue 07
, pp. 120 - 134
| F202
Growth Target Alignment and Disposal of Zombie Firms
Ma Xinxiao
,
Tang Taijie
,
Hu Yue
In the new era of economic structural transformation and prevention of major risks, how to better deal with zombie firms has become a topic of common concern in the fields of decision-maki...
First published at: Oct 03, 2022
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(1060.3 KB) |
ESI
doi:
10.16538/j.cnki.jfe.20220715.101
Journal of Finance and Economics
, Vol. 48, Issue 10
, pp. 64 - 77
| F270
A Literature Review and Prospects of Social Capital Cross-level Fit in New Ventures
Zheng Fang
,
Peng Zhengyin
,
Du Danyang
Social capital is a multi-level concept. The transformation of individual social capital into enterprise social capital, is an important way for new ventures to access entrepreneurial reso...
First published at: Aug 01, 2017
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(960.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.08.006
Foreign Economics & Management
, Vol. 39, Issue 08
, pp. 71 - 84
顾客
契合
研究综述
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ESI
Foreign Economics & Management
, Vol. 37, Issue 07
, pp.
悖论视角下的领导者—追随者
契合
研究探析
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ESI
Foreign Economics & Management
, Vol. 35, Issue 01
, pp. 55 - 62
A Developing Course of Modern Economics Based on Consilience of Knowledge and Its Problems:Mistakes of the Movement of Economics Imperialism
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(7031.2 KB) |
ESI
Journal of Finance and Economics
, Vol. 37, Issue 04
, pp. 81 - 92
The Value Conflict and Correspondence between Property Right and Tax Power
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ESI
Journal of Shanghai University of Finance and Economics
, Vol. 11, Issue 04
, pp. 21 - 27
高绩效工作系统与绩效关系研究
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ESI
Foreign Economics & Management
, Vol. 26, Issue 07
, pp. 19 - 23
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