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Same Tag Articles
【With the same tag:【品牌认同】 Found 4 articles】
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| F270
A Literature Review of Brand Evangelism
Yuan Denghua
,
Wang Qi
,
Zhu Liye
Brand evangelism refers to brand identification and loyalty by consumers like evangelists who not only continuously consume this brand, but also actively persuade others to purchase this b...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.03.005
Foreign Economics & Management
, Vol. 38, Issue 03
, pp. 61 - 72
Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing
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ESI
Foreign Economics & Management
, Vol. 36, Issue 12
, pp. 13 - 21
On Formation Mechanism of Brand Loyalty Based on Brand Love
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ESI
Foreign Economics & Management
, Vol. 36, Issue 11
, pp. 33 - 44
A Review of the Literature of Customer-company Identification and Prospects
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ESI
Foreign Economics & Management
, Vol. 36, Issue 02
, pp. 24 - 34
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