Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【品牌架构战略】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism

Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al

How to manage the brand system to achieve higher business growth and operating performance is critical to modern firms’ business operation and marketing management. However, existing...

First published at: Nov 20, 2022

View: HTML | PDF | Download PDF(1537.9 KB) | ESI

doi:10.16538/j.cnki.fem.20220815.301

Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28

| F270

Brand Architecture Strategy: Research Review and Prospects

Jiang Lianxiong, Zhu Huihuang, He Yun, et al

The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...

First published at: Oct 20, 2020

View: HTML | PDF | Download PDF(574.1 KB) | ESI

doi:10.16538/j.cnki.fem.20200720.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433